What’s the most you’d ever spend on a bar of chocolate?

Having just spent $9 for one, I am rolling this question around in my head a bit. Not 48 hours ago, my wife learned of the existence of “Bacon Chocolate” and this afternoon we pressed into Neiman Marcus to get us some. If the idea of Bacon Chocolate has piqued your interest, I think you can get some online here (it’s only $7.50 online). But I want to ramble on a bit longer about paying waaay more for things than their intrinsic material value. I’m not talking about luxury items, like watches or things made from exotic fabrics that cost a lot because you have to spend money to export them from somewhere. I’m talking about things that are not any more expensive to make than a much less expensive counterpart that is essentially exactly the same thing, from a manufacturing economics perspective. I’m talking about $9 bars of chocolate. I want to understand more about the ways prices become inflatable like that, using nothing but marketing. I can’t immediately come up with an example of this on the web. Can you?