Beware the Uber Contractor

Creative is one of those functions within a growing company that tend to remain outsourced until very late, I think. In the beginning, it makes perfect sense to work with contractors, for cost-effectiveness. But there comes a point when you really need to look at what you’re spending for the creative services you’re receiving. A lot of people I know have the attitude that if your needs are met with a contractor, and the business relationship is sustainable, there’s no reason to build your own in-house team, no matter how much you’re spending. Well, I defend your right to pay as much as you want for something.